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This project solves common e-commerce usability challenges by delivering a seamless shopping experience focused on higher sales conversions.
Footage first, interface second
The transition carries the whole piece. The city dissolves to white while the phone is still real in frame, then the device itself hands over to the animated UI. Two changes, half a second apart, so the eye accepts the new space before the object switches. Everything after that runs in After Effects.
The interface, taken apart
The full screen appears once, then the elements leave it: chat, donation alerts, subs, the front camera flip. Each one moves out of the position it held on the complete screen and returns to it in the final beat. Taking it apart shows the detail, putting it back shows it is one app.
Two camera shots, generated footage graded to match them, UI built in Figma, animated in After Effects, voiced and mixed in-house. One 45-second master, a 9:16 vertical, and short cuts for paid placement.
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